Portfolio

BRAND OVERVIEW

Leading HR-tech platform founded in 2000 Provides recruitment solutions connecting employers and job seekers Established brand with strong recognition in the market

CHALLENGE

Visual identity had not been updated since 2015 Core green color and graphic style felt outdated and overly complex Lack of a cohesive system across digital, print, and marketing materials Inconsistent visual execution across multiple touchpoints and formats Needed a scalable system to support a wide range of content production

VISUAL GOALS

Modernize the brand with a cleaner, more minimal, and contemporary aesthetic Redefine the color system, including a more flexible and interpretation of the core green Build a scalable design system to support high-volume content production Establish clear guidelines for social media, video, print, and marketing materials Create a unified visual language across presentations, merchandise, catalogs, advertising, and event assets Ensure consistency, efficiency, and long-term scalability across all brand communication

MERCH

SOCKS

BOMBER

SHIRT

REBRANDING

The updated brand system helped attract a broader and younger audience, extending beyond the core 35+ demographic to include users starting from their early 20s, as well as students entering the job market.

The brand strengthened its presence across diverse media channels, ranging from niche industry creators to large-scale public platforms, increasing overall visibility and reach.
The expanded audience and improved brand positioning contributed to overall business growth and increased revenue.

The updated brand system helped attract a broader and younger audience, extending beyond the core 35+ demographic to include users starting from their early 20s, as well as students entering the job market.

The brand strengthened its presence across diverse media channels, ranging from niche industry creators to large-scale public platforms, increasing overall visibility and reach.
The expanded audience and improved brand positioning contributed to overall business growth and increased revenue.

NOTEBOOK

SHOPPER

BUS STOP ADVERTISING CAMPAIGN

BRAND AWARENESS

Following the rebrand, brand awareness increased by approximately 40% by the end of Q3 2024, supported by expanded visibility across multiple channels.

Following the rebrand, brand awareness increased by approximately 40% by the end of Q3 2024, supported by expanded visibility across multiple channels.

PEN, FRISBEE, COFFEE CUP

AIRPORT ADVERTISING CAMPAIGN

CORPORATE AND EVENT MERCHANDISE

GENERATING 3D ELEMENTS

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