Portfolio

OBJECTIVE

Build a scalable visual system for large-scale promotional campaigns and unify design across product categories.

APPROACH

Identified key design challenges across teams and prioritized the most impactful campaign category. Developed core visual elements, reusable banner templates, and structured workflows to improve consistency and production efficiency

RESULT

Directed the creative strategy for large promotional and seasonal campaigns, leading a team of designers from the first idea to the final multi-channel launch. Created scalable visual systems that followed the main brand guidelines, supporting large national and regional projects. Improved design processes by automating repetitive tasks, saving more than 1,200 hours of manual work and making the team much more efficient. Kept the brand looking consistent across all digital and outdoor (OOH) platforms in a busy, high-traffic e-commerce environment.

MOTION DESIGN CONCEPT FOR TV COMMERCIAL

PROMO CONCEPT FOR DIFFERENT PRODUCTS

MARATHON SALES

The Federal Promo “Marathon Sales” was recognized as one of the most aesthetically successful projects within the Samokat group in 2023.
Performed strongly in the home appliances and garden categories, increasing CTR by 16%.
The key visual was extended for three additional campaign periods after Q2 in 2023.

THE FEDERAL PROMO "MARATHON SALES"

The Federal Promo “Marathon Sales” was recognized as one of the most aesthetically successful projects within the Samokat group in 2023.
Performed strongly in the home appliances and garden categories, increasing CTR by 16%.
The key visual was extended for three additional campaign periods after Q2 in 2023.

DISCOUNT BASKET

In collaboration with the Art Director, a new Discount Basket key visual concept was developed for the grocery category after the Megamarket rebrand.
The updated campaign direction helped improve category visibility and supported sales growth across FMCG products on the website.
The campaign was extended into branded materials and nationwide outdoor advertising.
Increased customer demand in 2023 also led to the opening of a dedicated local grocery store.

In collaboration with the Art Director, a new Discount Basket key visual concept was developed for the grocery category after the Megamarket rebrand.
The updated campaign direction helped improve category visibility and supported sales growth across FMCG products on the website.
The campaign was extended into branded materials and nationwide outdoor advertising.
Increased customer demand in 2023 also led to the opening of a dedicated local grocery store.

HAPPY PLACE

The Home & Garden campaign drove a 17% increase in conversion rate and boosted category sales by 26% in Q3 2023.

The Home & Garden campaign drove a 17% increase in conversion rate and boosted category sales by 26% in Q3 2023.

TRUCK DRIVER'S DAY

The auto products campaign helped clear slow-moving inventory in Q1 2023. Despite being a low-demand category on the marketplace, the updated branding and visual strategy improved product visibility and accelerated sales.

TRUCK DRIVER'S DAY

The auto products campaign helped clear slow-moving inventory in Q1 2023. Despite being a low-demand category on the marketplace, the updated branding and visual strategy improved product visibility and accelerated sales.

BIG BUILD SALE

The construction campaign accelerated sales by 3×, selling out all products in just 2 days instead of the planned 2-week period.

The construction campaign accelerated sales by 3×, selling out all products in just 2 days instead of the planned 2-week period.

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