Objective
Translate complex platform workflows into a clear and scalable product and motion design system for launch.
Approach
Developed wireframes, interactive layouts, and motion-ready components to support animation handoff and visual storytelling
Result
Designed 50+ product screens and a motion-ready visual system to explain complex platform workflows across product demos and 3 animated videos.
KEY VISUAL DECISIONS
Serif typography was replaced with a cleaner modern type style
Orange was softened and supported with more balanced accent colors
Photography direction was updated toward lifestyle and in-use imagery
Visual consistency was strengthened across brand touchpoints
APPLICATIONS
Brandbook refresh
Amazon A+ content
Storefront visuals
Product imagery direction
Packaging updates
Video editing
Packaging Design
DOG LEASH VIDEO EDITING
SEAT BELT VIDEO EDITING
