BRAND OVERVIEW
Amazon pet brand focused on everyday functional products for dog owners Designed for reliability, ease of use, and practical daily routines Products target common pet care needs with a focus on simplicity and efficiency Positioned for mass-market customers looking for affordable and dependable solutions
CHALLENGE
Brandbook was outdated Visual style felt old Products were performing below expectations Brand needed to feel more premium and current
VISUAL GOALS
Modernize the brand Redesigned brand products Add premium perception Improve clarity and readability Show products in real use Build more emotional connection
KEY VISUAL DECISIONS
Serif typography was replaced with a cleaner modern type style
Orange was softened and supported with more balanced accent colors
Photography direction was updated toward lifestyle and in-use imagery
Visual consistency was strengthened across brand touchpoints
APPLICATIONS
Brandbook refresh
Amazon A+ content
Storefront visuals
Product imagery direction
Packaging updates
Video editing
Packaging Design
