OBJECTIVE
Improve brand consistency and performance across Amazon and DTC touchpoints for multiple consumer brands.
APPROACH
Designed unified design systems and brand guidelines across A+ content, storefronts, and packaging. Built reusable Figma libraries, templates, and a cross-team design playbook to streamline production and ensure scalability.Color usage felt inconsistent and weakened the product’s shelf appeal
RESULT
Built unified design frameworks and reusable Figma libraries for 30+ consumer brands, reducing production time by 30% and accelerating execution cycles up to 3x through AI-augmented workflow
