- Leading HR-tech platform founded in 2000
- Provides recruitment solutions connecting employers and job seekers
- Established brand with strong recognition in the market
- Visual identity had not been updated since 2015
- Core green color and graphic style felt outdated and overly complex
- Lack of a cohesive system across digital, print, and marketing materials
- Inconsistent visual execution across multiple touchpoints and formats
- Needed a scalable system to support a wide range of content production
- Modernize the brand with a cleaner, more minimal, and contemporary aesthetic
- Redefine the color system, including a more flexible and актуальный interpretation of the core green
- Build a scalable design system to support high-volume content production
- Establish clear guidelines for social media, video, print, and marketing materials
- Create a unified visual language across presentations, merchandise, catalogs, advertising, and event assets
- Ensure consistency, efficiency, and long-term scalability across all brand communications
- The updated brand system helped attract a broader and younger audience, extending beyond the core 35+ demographic to include users starting from their early 20s, as well as students entering the job market.
- The brand strengthened its presence across diverse media channels, ranging from niche industry creators to large-scale public platforms, increasing overall visibility and reach.
- The expanded audience and improved brand positioning contributed to overall business growth and increased revenue.
BUS STOP ADVERTISING CAMPAIGN
AIRPORT ADVERTISING
CORPORATE AND EVENT MERCHANDISE
- Following the rebrand, brand awareness increased by approximately 40% by the end of Q3 2024, supported by expanded visibility across multiple channels.
