Objective
Build a scalable visual system for large-scale promotional campaigns and unify design across product categories.
Build a scalable visual system for large-scale promotional campaigns and unify design across product categories.
Approach
Identified key design challenges across teams and prioritized the most impactful campaign category.
Developed core visual elements, reusable banner templates, and structured workflows to improve consistency and production efficiency.
Identified key design challenges across teams and prioritized the most impactful campaign category.
Developed core visual elements, reusable banner templates, and structured workflows to improve consistency and production efficiency.
Outcomes
Developed scalable campaign frameworks and automated repetitive production workflows, saving over 1,200 hours of manual work and improving overall team efficiency.
Developed scalable campaign frameworks and automated repetitive production workflows, saving over 1,200 hours of manual work and improving overall team efficiency.
