- Build a scalable visual system for large-scale promotional campaigns and unify design across product categories.
- Identified key design challenges across teams and prioritized the most impactful campaign category.
- Developed core visual elements, reusable banner templates, and structured workflows to improve consistency and production efficiency
- Directed the creative strategy for large promotional and seasonal campaigns, leading a team of designers from the first idea to the final multi-channel launch.
- Created scalable visual systems that followed the main brand guidelines, supporting large national and regional projects.
- Improved design processes by automating repetitive tasks, saving more than 1,200 hours of manual work and making the team much more efficient.
- Kept the brand looking consistent across all digital and outdoor (OOH) platforms in a busy, high-traffic e-commerce environment.
- The Federal Promo “Marathon Sales” was recognized as one of the most aesthetically successful projects within the Samokat group in 2023.
- Performed strongly in the home appliances and garden categories, increasing CTR by 16%.
- The key visual was extended for three additional campaign periods after Q2 in 2023.
STORE LAUNCH FEATURING THE UPDATED BRAND IDENTITY AND VISUAL SYSTEM
- In collaboration with the Art Director, a new Discount Basket key visual concept was developed for the grocery category after the Megamarket rebrand.
- The updated campaign direction helped improve category visibility and supported sales growth across FMCG products on the website.
- The campaign was extended into branded materials and nationwide outdoor advertising.
- Increased customer demand in 2023 also led to the opening of a dedicated local grocery store.
- The Home & Garden campaign drove a 17% increase in conversion rate and boosted category sales by 26% in Q3 2023.
- The auto products campaign helped clear slow-moving inventory in Q1 2023. Despite being a low-demand category on the marketplace, the updated branding and visual strategy improved product visibility and accelerated sales.
- The construction campaign accelerated sales by 3×, selling out all products in just 2 days instead of the planned 2-week period.