BRAND OVERVIEW
Amazon snack brand offering roasted chickpeas as a healthier everyday snack Positioned as a better-for-you alternative to chips and other traditional salty snacks Built for a younger, health-conscious audience seeking flavor, convenience, and lifestyle appeal
CHALLENGE
The existing visual system did not translate well across different product flavors Color usage felt inconsistent and weakened the product’s shelf appeal The brand looked dated and skewed toward a more mature audience AI-driven visual choices reduced authenticity and made the brand feel less considered Amazon assets needed a stronger visual structure to support clarity and conversion Developed core visual elements, reusable banner templates, and structured workflows to improve consistency and production efficiency
VISUAL GOALS
Reposition the brand with a younger, fresher, and more culturally relevant feel Create a more cohesive flavor-based color palette that felt natural for food packaging Make the product look more appetizing, vibrant, and easy to navigate across variants Refine the street-art-inspired direction into a more polished and commercially effective system Strengthen the brand across primary image, image carousel, A+ Content, and Brand Story to improve product presentation and conversionCreated scalable visual systems that followed the main brand guidelines, supporting large national and regional projects.
