- Amazon snack brand offering roasted chickpeas as a healthier everyday snack
- Positioned as a better-for-you alternative to chips and other traditional salty snacks
- Built for a younger, health-conscious audience seeking flavor, convenience, and lifestyle appeal
- The existing visual system did not translate well across different product flavors
- Color usage felt inconsistent and weakened the product’s shelf appeal
- The brand looked dated and skewed toward a more mature audience
- AI-driven visual choices reduced authenticity and made the brand feel less considered
- Amazon assets needed a stronger visual structure to support clarity and conversion
- Reposition the brand with a younger, fresher, and more culturally relevant feel
- Create a more cohesive flavor-based color palette that felt natural for food packaging
- Make the product look more appetizing, vibrant, and easy to navigate across variants
- Refine the street-art-inspired direction into a more polished and commercially effective system
- Strengthen the brand across primary image, image carousel, A+ Content, and Brand Story to improve product presentation and conversion
- +11%CTR
(Nov.2025 - Jan.2026) - +83%CLICKS
(Nov.2025 - Jan.2026) - +27%ORDERS
(Nov.2025 - Jan.2026)