- Brand specializing in storage solutions and utility products
- Product range includes milk crates, cooler bags, and everyday carry accessories
- Known for durable, high-quality products with a functional, no-frills approach
- The brand’s visual identity felt outdated, rooted in early 2010s aesthetics
- Color palette and overall styling lacked a modern, competitive edge
- Needed a refresh without breaking existing brand recognition
- Visual system required simplification to better align with product functionality
- Existing assets did not fully highlight product quality and usability
- Modernize the brand while preserving its core visual identity and guidelines
- Refine the color palette with a stronger balance of white space and accent colors
- Create a clean, minimal visual system without unnecessary complexity
- Improve photography direction to better showcase product quality and real-life use
- Elevate brand presence across A+ Content, image carousel, Brand Story, and storefront
- +20%CTR
(Apr. 2025 - Jan.2026) - +62%CLICKS
(Apr. 2025 - Jan.2026) - +276%ORDERS
(Apr. 2025 - Jan.2026)