- Amazon brand focused on cycling gear and sports accessories
- Product range includes helmets, gloves, seats, lights, pumps, and riding essentials
- Positioned for an active, style-conscious audience aged 20–35
- Color palette was not aligned with expectations for a modern sports brand
- Overuse of orange reduced the sense of balance and premium perception
- Visual identity lacked consistency across different product categories
- Brand needed a stronger, more dynamic system to reflect movement and performance
- Key visuals and Amazon assets did not fully communicate energy or lifestyle
- Refine the color palette to achieve a more balanced and premium look
- Introduce new visual system across all product categories
- Enhance the sporty feel through dynamic graphic elements and motion-inspired design
- Develop a stronger, more recognizable key visual language
- Elevate brand presentation across A+ Content, Brand Story, storefront, and banners
- +17%CTR
(May 2025 - Sep.2026 from 2.3% to 2.7%) - +54%CLICKS
(May 2025 - Sep.2026) - +44%ORDERS
(May 2025 - Sep.2026)