OBJECTIVE
Improve brand consistency and performance across Amazon and DTC touchpoints for multiple consumer brands.
Improve brand consistency and performance across Amazon and DTC touchpoints for multiple consumer brands.
APPROACH
Designed unified design systems and brand guidelines across A+ content, storefronts, and packaging.
Built reusable Figma libraries, templates, and a cross-team design playbook to streamline production and ensure scalability.
Designed unified design systems and brand guidelines across A+ content, storefronts, and packaging.
Built reusable Figma libraries, templates, and a cross-team design playbook to streamline production and ensure scalability.
OUTCOMES
Built unified design frameworks and reusable Figma libraries for 15+ consumer brands, reducing production time by 30% and accelerating execution cycles up to 3x through AI-augmented workflow
Built unified design frameworks and reusable Figma libraries for 15+ consumer brands, reducing production time by 30% and accelerating execution cycles up to 3x through AI-augmented workflow
- Amazon pet brand
- Functional products for dog owners who are looking for reliable and practical products
- Brandbook was outdated
- Visual style felt old
- Products were performing below expectations
- Brand needed to feel more premium and current
- Modernize the brand
- Add premium perception
- Improve clarity and readability
- Show products in real use
- Build more emotional connection
- +7.05%CTR
(Aug.2025 - Dec.2025) - +300%CLICKS
(Aug.2025 - Dec.2025) - +200%ORDERS
(Aug.2025 - Dec.2025)
Final version of the music box packaging
