- Amazon pet brand focused on everyday functional products for dog owners
- Designed for reliability, ease of use, and practical daily routines
- Products target common pet care needs with a focus on simplicity and efficiency
- Positioned for mass-market customers looking for affordable and dependable solutions
- Brandbook was outdated
- Visual style felt old
- Products were performing below expectations
- Brand needed to feel more premium and current
- Modernize the brand
- Redesigned brand products
- Add premium perception
- Improve clarity and readability
- Show products in real use
- Build more emotional connection
DOG COLLAR AND ADJUSTABLE SEAT BELT
DOG SEAT BELT AND LEASH
- +7.05%CTR
(Aug.2025 - Dec.2025) - +300%CLICKS
(Aug.2025 - Dec.2025) - +200%ORDERS
(Aug.2025 - Dec.2025)