- Amazon pet brand
- Functional products for dog owners who are looking for reliable and practical products
- Brandbook was outdated
- Visual style felt old
- Products were performing below expectations
- Brand needed to feel more premium and current
- Modernize the brand
- Add premium perception
- Improve clarity and readability
- Show products in real use
- Build more emotional connection
- +7.05%CTR
(Aug.2025 - Dec.2025) - +300%CLICKS
(Aug.2025 - Dec.2025) - +200%ORDERS
(Aug.2025 - Dec.2025)