OBJECTIVE
Redesign the digital experience and elevate brand perception for a luxury jewelry brand.
APPROACH
Analyzed the existing design to define a more modern and premium visual direction. Redesigned website and mobile experience, focusing on visual clarity, storytelling, and conversion-focused user flows.
RESULT
Completed a full website redesign in a short time, developing 20+ pages and streamlining the process from design to development. Created 50+ design concepts for campaigns and events, and retouched 600+ product and lifestyle images.
